It’s time for your next tip. I hope you found
the last one helpful.
Today let’s talk about email marketing.
Email marketing is no different than any other type of
marketing, the same type rules apply. Your goal should not be to
make the sale, but to get the prospect to request additional
information.
Did you know that over 90% of emails sent will never be read.
If you want to ensure that your emails are going to get opened
you should make sure your subject line announces your email.
It should do one thing only – get your reader to open
the message and read the first sentence.
Personalizing the subject line with your prospects name is also
a good idea and try not to use to much hype. Once you get them
to open the email be sure to provide them with something of
value and they will take you up on your offer.
If you become a resource to your readers then you will see the
quality and quantity of responses change for the better.
Look for another quick tip soon!
Chris Morris
{ 8 comments… read them below or add one }
Emai lis an important part of your web based communication strategy… good post.
Thanks for a great idea about marketing. Really help me alot.
This might be a little off subject, but have you looked at seoclientprospectingrobot dot com? Just wondering if you have any reviews of it, I’m thinking of buying a copy, and wanted to see if anyone had bought a copy yet.
This is perfect, I am looking to do something similiar very soon and this article makes perfect sense.
Haha ^^ nice, is there a section to follow the RSS feed
Hi, I can?t understand how to add your site in my rss reader. Can you Help me, please
This is the way things should be, get off what we are on now
This is a very informative post! Keep up the good work.
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