I can’t stress this enough. How many times have you seen bonus abuse?
I’m talking about gurus or wannabe gurus using bonuses as a way to almost
force you into buying their product.
Look…
The way I see it, we already have enough on our plates in this day and age.
For those of us who are trying to make a living online, I believe this bonus
abuse is hurting the customer more than helping and that is a crime in itself.
Isn’t it our job as sellers to help solve problems?
Then why are we creating more problems instead of helping our customers
get more out of our product or service rather than clutter their hard drives
with more “stuff” that they’re likely never going to use just to entice a sale?
I’m not saying a bonus is bad. It’s just being abused. If your product is “great”
to begin with then all these so called “bonuses” are not necessary. A bonus is
supposed to be a compliment to the original product / service and not a means
to make the user feel forced into buying for fear of losing out on both.
I see this a lot recently both in internet marketing and affiliate marketing where
bonuses are being inflated and stacked to record numbers just to entice a sale.
Well I am sick of it. Stop bonus abuse. It’s not necessary. If you offer a great value
to your customers and help them get what you promised out of your product or
service then you have already given them the “BEST” bonus of all.
Let me know what YOU think about it.
Chris
