Email List Building – Good Idea?

by Chris Morris on March 3, 2010

Everywhere you seem to look online there are more and more people talking about how list building is the easiest money you can make online and having a list is the asset of your business.

Is it really a good idea?

According to the email list building experts it is a great idea.

You can earn $0.50 to $1 per month or more for each member you have on your opt in list in many markets. Imagine that for just a moment. If you were building a list in the dating niche and had been online list building with success…chances are you would have a substantially large list. And it doesn’t take a large list to make money. You could have a few hundred to a few thousand subscribers on your email list and be able to make a decent amount of money each month from that asset.

But there are some things to consider…

The average life of an email address is roughly about 2.5 years and you must constantly continue to be building a list of highly targeted subscribers in order to make this formula work. It’s fairly easy if you keep your emails interesting and in your own voice and be yourself. Always review your squeeze pages to see how you can improve conversion rates and track your results to see increase.

There are many different ways to build a list and many people believe there are list building secrets or list building software where you can just press a big red magic button and it will build your email list for you. That’s simply not true and anyone who tells you that is off their rocker and you should probably not be listening to them in the first place.

There are only two things you need to remember when list building with this system. Traffic and Offers. I’ll say it again…”Traffic & Offers”. That’s all there is to list building. You have to be able to generate quality targeted traffic as inexpensively as possible and put a compelling offer in front of them. And one of the best possible ways to entice a visitor to opt in to your list is by using a specially crafted “Lead Magnet”.

A lead magnet is simply what you’re going to be giving the visitor in exchange for them entering in their name and email address into your auto-responder form. And once you understand the traffic part…list building becomes easy. You just sent all that targeted traffic to a page where people can take the desired action which is obviously joining your list.

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{ 13 comments… read them below or add one }

Dave Osmonson March 3, 2010 at 1:17 pm

Hi Chris,

Great article, it puts my focus back on track. Sometimes I get distracted when I should keep working on building my list. I have plenty of offers, I just need a good splash page to entice those prospects.

Thanks

Dave

Edward C Dumchus March 3, 2010 at 1:35 pm

I understand what you are saying about “Traffic and offers” but the part about generating quality targeted traffic inexpensively seems like the greatest challenge to succeeding. And one that I am still struggling with.

Luz Elena Restrepo March 3, 2010 at 2:00 pm

Hi, Mr. Morris I am starting to expand my knowledge on IM and I am creating a path with affiliate sites. To generate from a web-page to up-load in the internet using softwares and intruccionals videos and PDF ; What an adventure! Now the list building is definitely a challenge. I am also taking English lessons!! any way, I will be focusing on organizing everything togrther. thank you for your posting, I will like to build one like this one some dy! Cheers!

gregg March 3, 2010 at 2:24 pm

I need to put all the pieces together to even begin this step. many questions, knowing is doing, sometimes better not to do and take a break, 15000 coffees later, eyes of red, and fear of success

gregg March 3, 2010 at 2:27 pm

nice websites both edward and Luz, much success to you both

Dr. Chndrasekaran K R March 3, 2010 at 4:15 pm

Dear Friend,

Nice article. Post similar value added article. Novice like me, to the internet marketing,
can gain real insight into the internet marketing system. Such guideline in simple
language is needed for newbies.

Troy Cornejo March 3, 2010 at 4:36 pm

Your list is everything, just about any program I join I make a page toss in a video and an op tin form and give a gift for opting in. This way even if a campaign get very little sign ups it will almost always add people to my list.

david mash March 3, 2010 at 5:08 pm

good evening chris
My name is david mash and i have been refered to you by ken harthum(great guy) and i am very interested in what you are teaching me and i want to keep learning . I am sorry i hav’nt devoted a lot of time going over your material but believe me i am going to i just have had a few personal life obligations that i have had to take care of.But i am done now and ready to start getting into this a little harder .Ken has been setting my squeze page set up and my auto responder set up and i have had to people added to my list i know thats not alot but i am not even ready or know what to do next .So please keep trying to help me i really am soaking in the information.One other thing im trying not to let the stuff you are teaching me interfere with the things ken is doing for me as i can see some of the things you are wanting me to do would duplicate what ken is doing. I hope you understand and i again really appreciate the advise you are giving me.
thanks your friend David Mash

larry March 3, 2010 at 6:51 pm

Great post! Right on target.

Chris Morris March 3, 2010 at 7:37 pm

Thanks for the comments guys I really appreciate it. I’m hoping to get some really key list building experts to contact me so I can bring you guys all different approaches to list building and traffic generation. Stay Tuned!

-Chris

david mash March 4, 2010 at 4:12 am

to anyone that is in the first steps of creating squezze page and wants to get started building your list i have somewhere to send you that is cheap.I am very new at this affiliate marketing matter of fact i have never sold one thing yet but i did go through a guy by the name of ken harthum and he has set me up to get my first sign ups for my list building yesterday march 3 2010 he has very good support and his program goes hand in hand with this program as well.So between this site and the one i can refer you to you can learn everything you need to get started making money.OH and i would definetly pay close attention to what chris morris is teaching us very real and honest.good luck to everybody in there sucess if you want to get ahold of me for more information go to mashdavid3@gmail.com please dont spam me and i am absouloutly not making any money at all by refering anybody i am just simply trying to help people be sucessful and not get takin advatage of by some of these scammers out there and chris if this is stepping on your toes so to speak let me know because that is not my intensions at all.

Chris Morris March 4, 2010 at 12:46 pm

David, I like to go through things before recommending offers from 3rd parties and while I’m going to allow you to keep this post up I would simply add that I am not endorsing this at all because I do not know Ken personally and have not reviewed his system in any way.

So I’ll allow your post but I can’t recommend it.

-Chris

Ocalla H Harper March 5, 2010 at 9:02 pm

Good article! But I am relatively new to the internet and I need to know what to implement and how! Also, what is enough and not enough to be doing on the web!

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