By now you should know that information products
are my favorite way to creating income in my spare
time from home. So I’m going to give you another
‘Birds Eye View’ of the process so that you can
duplicate this over and over and create your own
information empire.
So here are 5 steps you can take to developing an
information product using articles:
1. Write / Outsource An Article
2. Write / Outsource An Introduction
3. Insert Your Article
4. Create An Ending Page
5. Create / Outsource A Professional Cover
It’s no secret that I really don’t like writing,
it’s never been my strong point and I just never
really enjoyed doing it so in step one we really
have a couple options that will allow you to create
or have created a really killer article.
If you’re a writer and enjoy writing then this
is going to be very easy for you to do. But, if
you’re like me and don’t like writing or would
prefer to use your time doing something else then
you can easily outsource the article writing on
sites like elance.com or guru.com.
Once your article is written you are going to want
to write an introduction page to the article. An
introduction page should contain things about the
article itself like what bugs you and some facts
about the article that was written.
You should also include a solution and why you’re
excited to give them the information, this section
is just a place for you to get them excited about
reading the rest of the article.
With the introduction written your next step is to
insert your article. You are probably going to have
to format and tweak it a little bit to flow correctly
but overall it should fit in just fine.
The next step is simply to create an ending page, this
is the page that will tie everything together about what
they just read and should encourage them to a next step.
You could use this to encourage them to purchase one of
your own information products, or this is a great place
to insert an affiliate product and earn affiliate commissions
on the backend.
And finally, this is what I personally believe is the
icing on the cake…the one thing that creates the
‘High Value’ image in the prospects eye and that is
the cover. I believe that your cover is one of the
biggest parts of this entire process, the reason I
say that is that there is a whole psychology behind
it but a professional looking cover can mean the difference
between consumption and the digital junkyard.
Quite simply, if your report or book looks like trash,
it’s going to end up in the trash can. I have used the
same graphics guy for years and I know that graphics
are a very important part in getting people to open
and consume your information.
Put enough of these books and reports together, mix and
match with video and audio and you have yourself a big
information product that you can sell over and over again!
Try it, come back and report your results
Chris




{ 4 comments… read them below or add one }
I’m on information overload
Unable to make Vegas.
Chris, Vegas sounds like so much fun and to think of all you will learn, Im envious, but I have a 5-130am for about another month. Hope you and your wife have a great time. Hope to make some seminars in the coming year as I make my beginning online. This site looks great btw Chris.
Best to you and yours always.
Liz
Thanks Liz, I really appreciate it! We’re back from Vegas now and we had a blast!
See you at the next one
Chris
Is there anything I can do to help you Esther?
Chris