Video is important to you because it’s the fastest way to inexpensively drive targeted traffic to your website. It also allows you to build a close relationship with your prospect. It’s really the next best thing to actually having you sitting in front of your prospect. And video can instantly set you up as an expert in your niche.
You could literally begin today creating videos that could double your business in under 30 days. If you use videos in your online marketing your prospects and customers will love you. If you do not use video in your marketing then your competition will and you will inevitably lose the attention of your prospects and they will follow what your competition is doing.
Now don’t get me wrong, you can’t just create ANY video and expect to have a rush of visitors and orders come flying in. Not even close. Go to YouTube and you will see a lot of videos that have no real purpose or are created in a pathetic attempt to just sell you something, sometimes there is no real purpose and you have to wonder why the author even wasted their time with it. Your videos must have a purpose and must offer real value to the viewer.
Here are the 7 Simple Ways To Create Videos:
- Buy A Flip Video or Use Any Camcorder You May Already Have.
- Know Your Magic Bullet
- Write Out You Bullets. Never Write A Script.
- Record Your Video.
- Edit Your Video.
- Post Your Video.
- Watch Your Traffic Soar And People Buy.
The main ingredient is that you have to have a way to actually record the video right? So step one is to have either a camcorder or my personal favorite, a Flip Video Camera. I love the flip video cameras because they’re very inexpensive and can literally go with you anywhere. You can keep it in your pocket and are a little bit bigger than a credit card and the quality of the video is very good for a camera this small. The Flip Video Recorders come with built in editing software and allow you to easily upload to your PC using the built in USB plug for easy transfer.
When we talk about finding your ‘Magic Bullet’ we’re really talking about the one thing or one technique that you can show to someone and they can implement it and get the desired result that you are talking about. So for example, let’s say you are in the weight loss niche and you have a technique that you know will help someone lose 30 lbs. in 90 days…That technique is your magic bullet. This is what you want to be communicating with your prospects.
And through your video you will be delivering your content and communicating your magic bullet to your prospect. You are best to write out bullet points to talk about during your videos instead of writing a script. Scripts are fine for practice but you do not want to sound like you are reading when creating video messages for your prospects or clients. Be yourself and talk naturally. You can ask a friend or relative to video tape you and deliver your message as if you are talking only to that one person. Do this and your videos will sell themselves.
You should record your videos outside for best results but if you are doing indoor video then you must have the proper lighting. Lighting is critical in creating video and it can be inexpensive if you know how to shop. But if you have a little cash that you can invest in proper video equipment then I would suggest picking up some softboxes. Softboxes are great because they provide bright even lighting.
When it comes to editing your video you have several choices when it comes to software that you have at your disposal. Depending on your operating system here are some of the more popular applications that you can use to create fantastic videos that sell.
For Windows PC’s -
- Camtasia Studio
- Sony Vegas Pro / Movie Studio
For Mac -
- Final Cut Pro / Express
- ScreenFlow
- iMovie
I can’t go into how to use these applications to edit your videos but there are excellent free tutorials that are available that you can watch online that go into great detail on how to use each one of these software applications to edit your videos and produce some killer content that will make your prospects beg to get more. You really want to sell the dream to your prospects and leave them wanting more.
Once your video is edited and ready to be uploaded, you are going to need to do some keyword research on your topic. Keywords are important because it is what you are going to be using to direct your prospects to you and your videos so spending the time to research the right keywords is crucial. Make sure you are using your keyword in the title of your video and also creating titles that encourage the ‘Click’. Don’t just put a bunch of keywords in your title and expect people to click through. Take your time and make a title someone wants to click.
You only have a few second to hook the viewer so you really need to focus on grabbing the viewers attention and keeping it throughout the video while delivering your message. Why should your viewer watch the video all the way through? You have to leave the viewer wanting more and tell them what to do next. You have to “Tell” the viewer what they have to do next. If you want them to opt-in to your newsletter, tell them how to do that. If you want them to buy your product, tell them to buy your product. If you don’t tell them what to do, they will do nothing.
Your next step is to upload the video to a video sharing site. There are many sites that allow you to upload your video content to their networks but for the purpose of this message I am going to focus on YouTube.com. YouTube allows you to upload your videos to their site and share the content with their viewers and across the internet. You can also create a guru channel that you can use to position yourself as an expert.
Once you have created a title that is designed to sell the “Click” and have researched the keyword(s) you are going to target, you simply upload the content to the site and relax. The hard part is over. Soon you will have visitors to your video and if done correctly, you will have created raving fans that want more videos and even more content. With a clear and strong ‘Call-To-Action’ you can have a sales machine running 24/7 on autopilot. Commit to as little as one video a month and you will be well on your way to having a tribe of raving fans and people who know, like, and trust you and see YOU as the expert!
